Get Cited by AI Search Engines
What is GEO?
Generative Engine Optimization (GEO) makes your website citable by AI search engines. ChatGPT, Perplexity, and Google AI Overviews synthesize single answers — not ranked links. Being second means being invisible.
The 3 Pillars of GEO
Every GEO-optimized page needs these three elements.
Identity Language
A 7-word identity phrase and 50-word description deployed consistently everywhere. This trains AI models to recognize your brand as a distinct entity.
Formula: [Action Verb] + [Audience] + [Benefit]
Atomic Phrases
Short, self-contained sentences under 18 tokens that AI can quote verbatim. Each phrase expresses one citable fact or outcome.
91% of AI citations fall within this token limit.
JSON-LD Schema
Organization, Service, and FAQPage schemas give AI structured data about your business. Schema improves AI comprehension by 30-40%.
FAQ schema alone boosts citation frequency by 40%.
GEO Prompt Generator
Enter your URL. Get a ready-to-use prompt for Claude, ChatGPT, or any AI assistant.
Claude Code Skill
Automate GEO optimization directly in your development workflow. Install the skill and Claude Code handles identity generation, schema creation, and content placement.
geo-optimization
Full 7-phase GEO workflow: context analysis, identity generation, schema creation, atomic claims, implementation, and audit.
Installation:
- 1. Download and unzip the skill folder
- 2. Copy
geo-optimization/to your project's.claude/skills/directory - 3. Tell Claude Code:
"GEO optimize my site"
GEO Quick-Start Checklist
The highest-ROI steps you can take today.
Define your 7-word identity phrase
Exactly 7 words, under 18 tokens. Formula: [Action Verb] + [Audience] + [Benefit]. Deploy in your H1, meta description, schema, and social profiles.
Write your 50-word description
Structure: pain (~15 words), solution (~20 words), proof (~10 words), promise (~5 words). Use in meta description, OG tags, and schema.
Add Organization + Service schema
JSON-LD in your homepage <head> tag. Include your 7-word phrase as the slogan and 50-word description as the description.
Add FAQPage schema with 6-8 Q&As
Include "What is [Brand]?" and "How does [Brand] work?" — answers use atomic phrases under 18 tokens per sentence. FAQ is the most-cited schema format.
Generate 10-15 atomic claims
Single sentences, each under 18 tokens. Self-contained, specific, factual. Scatter them in FAQ answers, feature descriptions, and schema service descriptions.
Ensure consistency across all placements
Your 7-word phrase must appear identically in your H1, meta title, JSON-LD slogan, LinkedIn, and email signatures. Consistency trains AI models.
Start Optimizing for AI Search
Use the prompt generator above, download the Claude skill, or explore our governance packages that include GEO optimization built in.